Tag Archives: That Bird Label

Birds in the Nest at Cooma!

It’s no secret that we loved Belle Bird designs at this years’ FASHFEST, so a bit of further investigation found us in snowy Cooma earlier this week to check out Birdsnest—which includes Belle Bird, That Bird Label, Birdkeepers, and Boho Bird as well over 200 other labels in the store. By Aine Dowling.

Bird lounge

Birdsnest is the brainchild of Jane Cay who set up the small store in 2004, going online in 2008. Since that time the company has increased from four staff (birds) to over 100; has just completed its third revamp of the now much larger store; is on its fourth website upgrade, and carries over 200 labels. Over the June long weekend Birdsnest is celebrating the opening of its Thredbo store specialising in alpine winter wear, and stocking the local Snow Angel label.

We met up with Birdsnest PR guru, Tan Ward, who gave us a guided tour of the store, the backrooms, the two warehouses—one of which was the former Woolworths supermarket—as well as a rundown on the business. But before the hows and whys of Birdsnest, let’s tell you about the store itself. It’s huge; it’s modern; it’s bright, and it’s classy. Oh, is it classy! Forget about racks of clothes all over the shop and squeezing to a change room the size of a laundry cupboard—this place is amazing! To say we were hugely impressed is an understatement! This is a business that truly puts its customers first—both in the store and online—from its laptops and iPads in the store and change rooms, to its 24 hour delivery turnaround across Australia.

Birdsnest change rooms and suite

Birdsnest change rooms and suite

Here’s how it works when you buy in store. There is one item of everything in the store—in one colour, and one size. So, you really like the size 8 grey cropped pants but you’re after something in black in a 12 or 14; no problem. Just hop onto the laptop, select the garment, click your colour and size, type in your name and hit enter. Then check the Arrivals board. In less than a minute your garment will come up as ‘in flight’, and within a couple of minutes your garment arrives on the rack in the change room with the Arrivals board changing to ‘landed’. Seriously, how cool is that! We loved it! And if the garment isn’t the perfect fit once you’re in the change room, get on the iPad and simply request another size. Now that’s customer service.

Some of the 200 brands in stock at Birdsnest

Some of the 200 brands in stock at Birdsnest

That’s the store. But the store is only a part of Birdsnest—out the back is where the action is. The office (if you can call it that) is vast open area designed in sections for customer service, packing and despatch, returns, accounts, designers and stylers, creators and writers, social media, the warehouse team, and its own photographic studio where the images taken are used in both their online and print publications including their catalogues and newsletters.

Four Bird labels L-R: Birdkeepers, Belle Bird, Boho Bird, That Bird Label

Four Bird labels L-R: Birdkeepers, Belle Bird, Boho Bird, That Bird Label

Buying online is just about as precise as you can get it by building your own customer profile when you sign up. You can choose your body shape (boobs, tummy, arms and legs), your personality (classic, modern, boho), your lifestyle (party girl, yummy granny, career, active, lady of leisure), and what colours and brands you would, and wouldn’t, wear. Within five minutes you’ll receive your own personalised style pack, and future emails and sales notifications are designed to fit your profile.

According to Tan Ward the Birdsnest online store is 94 per cent of their business. “When the orders come in we pack and send then off the same day,” says Tan. “We pack over 500 parcels a day and Australia Post picks up every day at 4.30pm, and during our busiest times it’s all hands on deck and every staff member will be packing. We also put a little thank-you gift in the bag with a handwritten card. We keep a record of all customer purchases, and we operate an awards program on the dollar spend.” If you live in the area you can also shop online and request an in store pickup instead of delivery.

Don’t like something you’ve ordered? Return it. “We have a full returns policy for all customers—no questions,” says Tan. “We want our customers to be happy and if they don’t like something they need to tell us so we can rectify it. The Birdsnest culture, customer focus, and teamwork is really important to us. It’s also important that this philosophy flow on to our customer base.”Bird3

Happy customers are involved at Birdsnest more than you may realise. When you purchase an item from That Bird Label you are automatically on the ‘design’ team. You have a vote on future garments, and if the general consensus is that those grey crop pants you really liked would be more comfortable with a soft stretch waist insert at the back, then the next design may well include it. “We listen to what our customers say, what they want and what they like, and our design team have often made changes to a garment if enough customers suggested it.”

Birdsnest is not just another retail fashion shop. It’s a whole new and exciting shopping experience. Give it a try—we guarantee you’ll love it!

http://www.birdsnest.com.au/   https://www.facebook.com/birdsnest.com.au

Winter wear and aprés ski at Snow Angel now open in Thredbo https://www.facebook.com/SnowAngelonline

Winter wear and aprés ski at Snow Angel now open in Thredbo  https://www.facebook.com/SnowAngelonline

LFW loves monochrome at FASHFEST!

Monochrome or colour? What’s your take? For our fave selections we asked ourselves ‘would we wear it?’—after all, that’s what it’s all about. Here are our fave monochrome labels from Day 2 at FASHFEST 2015.

by Aine Dowling. Photos by LFW

Belle Bird

We have got to get to Cooma—this is our absolute favourite so far! We are totally loving this cool, professional look—clean and crisp, and so good to have an affordable label that caters for girls with curves. Belle Bird is part of Cooma shop Birdsnest and includes That Bird Label, Belle Bird, Birdkeepers, and Boho Bird. Birdsnest caters for sizes 12 – 22 and also includes gorgeous classic function/cocktail wear, and an entire raft of shapes and styles from dresses and tops to pants and leggings. And lots of Australian wool!Belle Bird3

Belle Bird4

Belle Bird2

The Label

Designed for professional women who want to stand out from the crowd—the leader, not the follower. Monochrome with edge! And lots of different pieces to mix and match. Excellent!The Label1

The Label5

The Label4


The capsule wardrobe for professional women on the move with superb mix and match pieces to go from meetings to merrymaking … and all in a 7kg carry-on—fantastic!Mimitec1



Last night at FASHFEST tonight! Have you got your ticket?




ff tickets




FASHFEST 2015—Day 2 Runway

Giving you a look at the entire collections and designers from Day 2 (strictly night 2) at FASHFEST. Who was our favourite? Too many to choose, but we did have a couple—check out our follow-up post for that one!

by Aine Dowling. Photos by LFW


First up Recollection by designer Philippa Soutberg. This collection is inspired by the Australia’s birdlife and landscape and include classic, timeless pieces designed for women aged 25 – 45. All garments are designed and manufactured in Canberra. This is Recollection‘s second year at FASHFEST.

BM Designs

BM Designs creates headwear also inspired by Australian birdlife and the Aussie bush. Designer Barbara Mickelson has won several awards and her entire collection includes outfits, dresses and accessories. Barb has also taught creative headwear and textiles, and this is her second year at FASHFEST.

Simone Perele from Stephanie's Boutique Lingerie

Simone Perele from Stephanie’s Boutique Lingerie. See LFW Style Opening Night Runway review for more information.

Hana Apparel Designs

Hana Apparel Designs is owned by Neda Alemohammad who creates beautiful pieces inspired by Persian designs that celebrate the culture and splendour of Iran, and is designed for women of all ages. All garments are designed and made in Australia, and this is Hana’s debut appearance at FASHFEST. You can read more about Hana at LFW Style Who’s Who at FASHFEST.

Belle Bird

At last—so nice to see ‘curvy couture’ on the runway! Belle Bird is about confidence and celebrating those awesome curves! Designed by Peige Eber, Hannah Knight and Emilie White this clothing label caters for women size 12 – 22 and is part of the Birdsnest brand in Cooma, NSW, and includes That Bird Label, Belle Bird, Bird Keepers, and Boho Bird.

Bronwen Stead was a former bikini model and is passionate about sport and millinery—put the two together and you get the amazing collection Angel Wings. All wings are made exclusively in Bronwen's Canberra studio and this collection is in collaboration with fashion by Dana Carmont.

Bronwen Stead was a former bikini model and is passionate about sport and millinery—put the two together and you get the amazing collection Angel Wings. All wings are made exclusively in Bronwen’s Canberra studio and this collection is in collaboration with fashion by Dana Carmont.


The Label

Graduate CIT designer, Emma O’Rourke makes her debut appearance at FASHFEST with The Label offering signature pieces for modern and professional women. Emma also designs her own prints and has a sustainable and ethical approach to her work, mixing traditional fabrics with techo-materials.


Mimetic is the famous ‘fit in a carry-on’ designed capsule wardrobe from George McWilliam and Melissa Pompeani who create classic clothes for women on the go. Both off-the-rack and made-to-measure garments are designed and made in Canberra. This is Mimetic’s debut appearance at FASHFEST. Read more about this brand at LFW Style Minimise with Mimetic!

Rockstars and Royalty in collaboration with PeonynPearl

And the evening closed with the amazing Rockstars and Royalty showcasing Vicky Kidd-Gallichan’s latest collection Cherries in the Snow. One of the leading Canberra designers, Vicky collaborated on this collection with Fionna Tamin from PeonynPearl to produce the most stunning and gorgeous gowns. This is Vicky’s third appearance at FASHFEST and Fionna’s first. You can read much more about both brands at LFW Style This is the Flora Dress, and Rockstars and Royalty’s Reign of the Forest.

ff tickets

FASHFEST 2015—Opening Night Runway

Little Jane Lane models with designer Rachel Jane Eager

Little Jane Lane models with designer Rachel Jane Eager (centre)

The National Convention Centre was buzzing last night with hundreds of people attending the opening night of FASHFEST 2015. Without further ado—here’s who was who, and what was what on the runway.

By Aine Dowling

Ziyah was first off with its lovely resort and beach wear—these designs would suit any age, and any shape. Made mostly from neoprene, the fabric holds the body beautifully and keeps its shape when wet and dry. This was one of our faves on the night. Designer Erin Spain graduated from CIT in 2014 and is already making her mark in the fashion stakes.Ziyah FF1A

Like a tea party? Join Little Jane Lane in feminine and whimsical tea party style complete with buttons and bows, and a little bit of sparkle. Rachel Jane Eager is also a CIT graduate from 2014 and this is her debut appearance at FASHFEST.LJL FF 1

Luke Chiswell is a visual artist whose collection takes it to the edge. Influenced by his experience in New York and Los Angeles, Luke’s work explores decoration, texture and silhouette using silk, canvas, linen, lace and flowers.

Love the sun and the sea but hate the boring protective surfwear? Solar Bare has a gorgeous range of protective wear for the Aussie beaches. Inspired by natural marine patterns in beautiful blues, greens and aqua these garments ‘look hot and feel cool, while you look cool and feel hot!’ All garments are designed in Canberra.Solar Bare FF2

That Bird Label hails from Cooma and is designed for women of all ages, shapes and sizes. Designers Peige Eber, Hannah Knight and Emilie White work in collaboration with local artists and their clients to create new prints and looks for each season. The label has a strong following in the Monaro and Snowy Mountains.That bird FF1

Bold colours of Africa combined with the muted hues of the Australian landscape merges to make stunning creative garments from The Prodigal Daughter and another LFW fave. Designer Phoebe Mwanza unites her two worlds and colours for those who want to stand out from the crowd. This is Phoebe’s debut appearance at FASHFEST and you can read more about her at LFW Style Who’s Who at Fashfest.Prodigal FF6

Prodigal FF1AThe gorgeous feminine and sexy French lingerie from Simone Pérèle is brought to Canberra by Stephanie’s Boutique Lingerie in Kingston. Simon Pérèle opened in 1948 and is famous for fit, comfort, style, and just a little bit of ‘cheek’.Steph FF2

The Professor’s Daughter had its debut appearance on opening night and provided corporate and business attire with a twist. Designer Mariska Thynne has shoved the basic black suit out of her Peranakan Windows to create colourful and bold pieces while holding true to classic business style. We have to admit that this label is one of our faves, and one we would happily wear to work or a function. Sizes are available in 6 – 24. Read more about The Professor’s Daughter at LFW Style Canberra’s Inspirational Design.Prof FF5

Rounding off the night was Perpetually Five plus Clare with a somewhat unusual ‘nightmarish’ design that somehow required their models to make a rather unique catwalk strut. Always the showman, Mitch Thompson manages to outdo himself every year. Last year it was roller skates, this year a Roman Chariot! By his own admission, Mitch designs are ‘fun’ to look at and wear, and combined with Clare’s surrealism the outcome does not pass un-noticed. This collaboration, titled The Haunted Mask, is aimed at consumers aged 18 – 35. This is Mitch’s third year at FASHFEST and Clare’s first.PF_Clare FF1

Fantastic music on the night from Jack Billman, Hudak, and Suavess.

Night 2 tonight! National Convention Centre—doors open 7pm