Monthly Archives: February 2018

Zilpah tart goes Corporate

She’s known for her bright, colourful prints created digitally from photos she takes in Canberra and surrounds. So what’s the deal behind the corporate range in solid blacks, navy blues and royal blues just launched by local fashion designer Yumi Morrissey?

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Zilpah tart’s new corporate line in black, navy, and royal blue.

“A friend asked me to make her favourite Zilpah tart print dress in plain navy for work,” says Yumi. “She loves the style, shape and ease-of-wear of the Balloons dress she bought from me but works in a conservative office and thought a solid colour would be more appropriate. She discussed it with other female friends who agreed so I seized the opportunity to design a new corporate range for professional women.” And the range began attracting attention the moment it popped up on Zilpah tart’s website and social media platforms.

Yumi is staying true to her aesthetic—dresses that look fabulous; are flattering to the female silhouette and are comfortable. She’s also using the quality polyester jersey fabric so popular in her other collections because it doesn’t crease or crinkle or need ironing. It washes easily, dries quickly and is fabulous for those who travel.

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Heidi in royal blue

This isn’t the first time Yumi has made the smart move of responding direct to customer suggestions. She took a limited number of orders for the black diamond dress she made to wear to FASHFEST 2017, when launching her spring/summer Garden Paradise collection on the catwalk. When she ran out of that fabric, she sourced a sparkly forest green fabric in Sydney. “The runs were limited but customers thought they were perfect for Christmas and the party season,” says Yumi.

The initial line-up of Zilpah tart’s new corporate range features four styles, each named after one of the women who encouraged Yumi to ‘go for it’—Ash, Heidi, Penne and Sarah. “They also modelled the dresses for me in the photo shoot, which was really fun,” says Yumi. “I chose the four styles because they’re best sellers for Zilpah tart, and all four are made specifically for work, but they can easily take you to after-work drinks or events or special occasions.”

Each style is available in black, navy and royal blue. Yumi has designed two V-neck lines, shapes she knows her customers like, and has included two variations for the bottom of the dresses; a full skirt and a more A-line shape.

She plans to monitor sales of the new corporate range and add additional styles over time. She’ll also change the colours to reflect the change of seasons.

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Yumi in Zilpah tart black diamond dress at Fashfest 2017. Photo by Doug Hall Studio Vitae

The corporate range is sold through the Gungahlin Collective and Zilpah tart’s website. Yumi is also hoping to also sell it out of the Design A Space, Manchester Lane, Melbourne, where she already stocks many of her colourful prints. “Let’s face it, Melbourne loves a bit of black,” she says, “and with my colourful patterns, I’ll be looking to sell in Sydney and Queensland starting this year.”

While sales of the corporate range continue, Yumi has been busy. She’s just come back from a fabric buying trip and is now busy designing her autumn/winter 2018 collection, which will feature coats made from black wool (with her bright prints as lining for added interest), dresses out of wool jersey and skirts out of a cotton satin.

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V-neck styles in navy blue

The new corporate range starts at $160, with four part-payments available through Afterpay on www.zilpahtart.com.au

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Lighten up your Life!—Enlighten Festival 2018

Canberra’s 16 night spectacular, Enlighten Festival, is now in its seventh year and the 2018 upcoming event will be bigger and better than ever!

Presented by Singapore Airlines, Enlighten 2018 kicks off on Friday 2 March at the National Library of Australia with a Switch On by one very lucky member of the public chosen through an ActewAGL competition. Switch On will be the first chance to see the capital’s major and iconic architectural attractions, including the National Gallery of Australia, National Portrait Gallery, Museum of Australian Democracy, Questacon, and Australian Parliament House, transformed into a myriad of colour, shapes and images projected onto the buildings.

Enlighten Parliament House

Enlighten Parliament House

This is the second year ActewAGL has partnered with Enlighten, and the first year the event has spread out from the parliamentary triangle to include events at the Australian National University (ANU) and Braddon. ANU events will include food, drink, entertainment, and spectacular light displays where you can fly through projections of the solar system, and join a walking trail passing all the main displays.

The bustling Braddon Noodle Markets offer an EPICurean journey through Asia with dumplings, Pad Thai, sambals, and noodles, plus gourmet desserts. This is a delight on the senses with free entry, and dog-friendly cafés.

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Asian delight at the Noodle Markets

But wait … there’s more! Enlighten 2018 also includes music with Symphony in the Park on 11 March, where you can kick back in Commonwealth Park and watch the sun go down to music from the Canberra Symphony Orchestra, and Killer Queen—get ready to rock Stage 88 with We are the Champions!

Canberra Day on 12 March will offer live bands and heaps of fun for the kids throughout the day, or you can float across the lake with the Canberra Balloon Spectacular when more than 30 hot air balloons will take to the skies between 10 – 18 March, and Enlighten Festival will close on 17 March with the iconic SKYFIRE lighting up the shores of Lake Burley Griffin with fireworks and fun at 8.30pm.

Enlighten Balloons

Balloon Spectacular

The official Enlighten Festival Switch On takes place at 8pm on 2 March on the steps of the National Library, but you can shake your tail feather to Sounds of the Sixties with some 60s music, plus a kids’ disco, and art and crafts from 6.30pm.

Steamed Dumplings at the Noodle Market

Canberra Enlighten Festival will run from 2 – 18 March through the parliamentary triangle, city centre, and ANU. For more information visit www.enlightencanberra.com