Yumi’s fashion is a Shore thing!
Magical, pretty and feminine are three words that reflect the mood of this gorgeous Shoreline collection by fashion designer Yumi Morrissey. Yumi is well known for creating her own fabric patterns with photos she’s taken in Canberra and the region, including cultural institutions, parks and scenery, and popular tourist events including Floriade and Enlighten. But for her 2018 spring-summer collection, Yumi has soared high flying a drone to capture stunning shots of the ocean.
Purchasing the drone proved to be a wise investment and Yumi is ecstatic about the results. She’s settled on three breathtaking images taken off clifftops near Broulee, South Coast, and at Forrester’s Beach, Central Coast.
“I love photography as much as I do fashion and thought about the endless possibilities of using a drone when planning this new season’s collection,” says Yumi. “It was challenging and time consuming to get the right shots that would work to form each pattern, but I love the results. The turquoise blues and emerald greens are beautiful spring-summer colours, and the shapes of the rocks, shoreline and sandy beaches are intriguing.”
Because there is so much detail in each image, Yumi used each as a full picture, repeating it three times to form the prints. Yumi incorporated sheer fabrics into the collection because it reminds her of sea foam. The ruffles on other pieces remind her of waves. “I’ve also incorporated solid colours conscious that some customers don’t feel comfortable wearing a busy pattern from top to bottom,” says Yumi. “With the solids, I’ve used print fabric to form interesting accents, such as a delicate frill at the top or bottom.”
It took a great deal of time and effort to create the collection, but Yumi says the results are well worth the travel to locate where to fly, the willingness to wait for the weather to cooperate, and the patience to get the best shots.
Shoreline includes Yumi’s best-selling designs—which is no surprise since Zilpah tart fans would be in an uproar with anything less. Yumi has a close relationship with many of her loyal customers who are keen to buy local. The last 12 months or so have been huge for Yumi. In addition to selling online through the label’s website, Zilpah tart is now retailing in The Collective Store, Wynnum, Queensland, and Design a Space, Manchester Lane, Melbourne.
Yumi also sells a small selection of garments in the Tienda Canberra Collective, Fyshwick Markets, loop scarves and bags at The Parliament Shop and loop scarves at the Canberra Visitors Centre. Her main retail outlet in Canberra is Cardif Collective, Westfield Woden.
Shoreline will launch at Westfield Woden, CARDIF Collective, Friday 7 September, 6pm to 8pm (with champagne and nibbles), and Yumi will be on hand to answer questions about the new collection, and images of the coast and a look book will be displayed.
To see more of Yumi’s designs visit her website at Zilpah tart.
Feature image (top): Yumi wearing Shoreline collection dress. Image by Sarah Hill.