Get into ‘Bootylicious’ Foxers!
Someone once said that if you want to look great on the outside make sure you wear something comfortable, fabulous and sexy underneath! Only you know it’s there, and don’t it make you feel good! … I bet you just sang that.
Foxers designer, April Spring, took the soft waistband from men’s boxers, added the comfort of soft cotton, included a few buttons, bows, and lace, and voila … they’re now gorgeous, sexy (and comfortable) undies for women. The first samples were created in 2006, and the first production in 2007. Foxers are available in select stores throughout the USA and online through local distributors in a number of international countries including Australia; with the Australian distributor right here in Canberra.
I met Belinda Esler, Foxers Australian distributor, at EPIC Fash’n’Treasure market in July and just loved the lace ones. Belinda met April Spring in Malaysia eight years ago and they became good friends. “April came up with idea of Foxers while we were in Malaysia and when she returned to America she set up the brand. I’ve been wearing them since then and following their progress, and after many years in the corporate world I decide it was time to introduce Australia to Foxers.” Belinda is now the exclusive distributor of Foxers in Australia and New Zealand. Belinda continues. “Since March this year we’ve developed a strong following on social media, a solid online customer base, and we’re currently in discussions with lingerie boutiques to stock the brand.” So watch this space!
And Beyonce? Well, she’s not the only one in Foxers; Avril Lavigne, Rihanna, and Alicia Keys are just a few celebrities who choose Foxers boxers; and Natalie Morales (Today Show) said ‘Foxers are the only lingerie to buy for Valentine’s Day’ … and don’t it make you feel good!
contact Belinda at Belinda@foxers.com.au