Diana Cheetham knows a thing or two about makeup. She’s been the Director of Makeup for FASHFEST, Canberra’s annual red-carpet fashion show, for three years. She teaches makeup at CMA Training Group and is a professional makeup artist who owns a freelance makeup and hair business.
Michelle Crofts, owner of Harlotte Cosmetics, has selected Diana for her skill, creativity and flexible approach when working in the hustle, bustle and pressure of backstage at major fashion events. Makeup artists must be skilled at interpreting creative briefs quickly and working with precision to bring fashion design to life on the catwalk. Diana’s talents also saw her work with the Harlotte team at Mercedes Benz Fashion Week Australia.
Harlotte is the official sponsor of Fiji Fashion Week, celebrating 10 years of fashion in paradise. Diana leaves at the crack of dawn on 24 May for the 11 hour journey to Suva and returns on 28 May. It’s Diana’s first international event and she hopes it’s not the last.
“There are no words to describe the feeling of being selected,” says Diana. “I’m so excited to be working in such an extraordinary location and to experience how another major fashion show works. And I’m looking forward to working with other skin tones.”
At FASHFEST, Diana is in charge of a team of up to 45 makeup stylists who produce high-glamour looks for up to 150 models wearing new collections by 50 fashion designers. This year’s event is 28 to 30 September.
“Make-up is a fashion accessory with the power to complete, perfect and refine an outfit,” says Diana. “Backstage has such a vibe but there’s never a minute to spare during show time. The pressure is non-stop.”
Away from formal fashion events, Diana is busy as a new mum and with her business—Diana Cheetham Hair and Makeup Artist. She services the ACT, Goulburn, and the Southern Highlands.
So what tips does Diana have for makeup this winter? “A hot trend is peach,” says Diana. “Adding peach tones to any skin colour gives a lovely, soft glow. Simply place a dewy blush to the apple of your cheeks and blend up and out toward your hairline.”
Another winter tip is the half lash, which Diana says has an uplifting effect that will make you look refreshed. “Cut full band lashes in half and use them on the outer edges of your eyes, with the longer ends at the outer corners. The effect will be amazing,” says the makeup pro.
Diana also recommends knowing your makeup products and learning how to use them properly. “Don’t hesitate to have a lesson from a professional so you know how to apply products in a way that suits your age, skin type and eye shape.”